Charity Web Check
How does your website and social media engagement compare to other charities? Are your competitors better at driving donations, letting donors know what they do or how to get in touch?
The Charity Web Check allows charity digital communications teams to compare their own digital strategy with that of their competitors. It reports the extensive analysis of 300 charity websites and social media activity and ranks the charities on their performance.
The report individually profiles each featured charity’s web presence and highlights which areas specific charities excel at, as well as where they need to improve to stay competitive with other charities. It will enable charity digital communications teams to optimize their online presence to help increase donations and promote their cause to a wider audience.
Description
Analysis of the 300 charity websites included calculating how easy it is to locate the donation page and find contact details, whether the site is accessible to people with disabilities and its search facility.
Use of Facebook, Twitter and YouTube is also assessed to ascertain how the charity engages with its followers and reaches out to the online community. The quality and frequency of interactions through social media are analyzed.
The report contains a ranking of the charities surveyed and detailed profiles of each organisation’s online presence. A CD, which contains a full data set of all the 300 charities’ results, accompanies the hard copy report allowing for an individual thorough analysis of how your charity compares.
The overall rankings can be found by clicking on the "preview report" to the right
Methodology
A team of five were tasked with collating the required information between 25 July to 5 August 2011.
The organisations were scored according to social media and website, these scores were then added together to give an overall ranking:
Social Media
Loyalty - Number of Facebook "likes", number of Twitter followers and the number of YouTube subscribers
Activity - Number of Facebook charity wall posts, number of Twitter tweets by the charity and the number of uploaded YouTube videos
Engagement - Number of comments to charity posts, number of likes for charity posts and number of Twitter @ mentions of charity.
Website
Website - Can font and colour options be changed? Are social network links on homepage? Is there a donate now button? Is the charity number on the homepage? Are contact details visible on homepage? Is there a contact us button on the homepage? Is there a search function on the site? Is there a page which shows how donations are used? how many clicks does it take to make a donation and how many clicks does it take to get to the vacancies page?
The number of Facebook ‘likes’ and Twitter followers was recorded during this time and the numbers of Facebook wall posts and Twitter tweets were counted for the same allocated two week period, while ‘@’ mentions on Twitter were recorded for a one week period and YouTube video uploads were counted for a three month period.
Pricing
£1,500
To order your report, or for more information: Phone us on 020 8267 4518 or Email: info@thirdsectorresearch.com
