Third Sector Research's Giving Trends report aims to provide charity fundraisers with a wealth of useful data on the UK public's attitudes towards donating to charity and insights into how their behaviour may change during the next six months.
Based on an in-depth survey of 3,506 UK adults carried out by Harris Interactive it sheds light on how attitudes and behaviour vary between different demographic groups and pointers on what fundraising approaches work best with these groups.
Giving Trends is based on a in-depth survey of 3,506 UK adults that examined people's attitudes towards donating to charity and their behaviour when making donations. Topics covered in the report include which charities they gave to in the six months before the survey, how they expect their giving to change in the future, their preferred ways of donating, what inspires them to donate, their attitudes to legacies and their awareness of Gift Aid among other subjects.
The GIving Trends report details the headline findings from the survey and examines the differences in responses between a wide range of demographic groups - including gender, age, social class, where they live, employment status and whether they have children. It is provided as a hard copy report with a CD pre-loaded with Excel spreadsheets that contain the full results from the survey.
The Giving Trends survey asked 3,506 UK adults a series of questions about their attitudes towards making donations to charities and their giving behaviour. The online survey was carried out on Third Sector Research's behalf by Harris Interactive and drew on members of its existing research panel, and took place between the 4th and 28th March 2011.
The results were then weighted to reflect the national population. All respondents were donors who aged 18 or older. People who work in advertising, marketing, journalism, the media, charities, public relations and market research were not allowed to take part in the research.
To order your copy of Giving Trends or for further information phone us on 020 8267 4518 or email email@example.com
Discounts are available when bought with other Third Sector Research fundraising reports, please contact us for details.